The Brand Building Podcast

In this episode, I talk with Nick Shaw, co-founder of RP Strength (Renaissance Periodization), about how he turned a passion for fitness coaching into one of the most trusted names in evidence-based training. Nick shares the story behind RP’s explosive growth—from early days as a personal trainer to building a global brand through digital fitness products, Instagram marketing, and a best-selling fitness coaching app.
We dive into key topics like:
- How to grow a fitness business online
- Why evidence-based coaching stands out in today’s industry
- Using social media to build authority and attract clients
- The evolution of RP Strength’s macro templates, ebooks, and apps
Subscribe to: https://www.youtube.com/@RenaissancePeriodization  Check out Nick: https://www.instagram.com/nick.shaw.rp/ Check out RP Strength: https://www.instagram.com/rpstrength/ 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

Latif Hamilton shares his wild entrepreneurial journey—from knocking doors in construction sales to co-founding SpiritHoods, the iconic animal-inspired fashion brand. We dive deep into creative marketing, surviving knockoffs, launching with zero production, and building impact-driven brands that emotionally connect with audiences.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 
Connect with Latif:
- https://www.growthoperative.com/ - https://www.spirithoods.com/ 

Direct mail isn't dead — it's your brand's next unfair advantage. In this masterclass, I share a 4-month direct mail roadmap for Shopify fashion, apparel, footwear & accessories brands.
From automations to prospecting, we cover:✅ How to integrate PostPilot with Shopify + Klaviyo✅ Segments to prioritize for retention wins✅ Building automated flows like winbacks & abandoned carts✅ Scaling to $20K+ top-of-funnel campaigns
🔔 Subscribe for weekly retention marketing tactics for e-commerce brands.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 
Full 4 month Direct Mail Segments Guide:
- Non -Email Subscriber I 1+ Purchase - Checkout started in the last 180 days | No Orders last 180 days | Klaviyo subs- Placed Order Past 400 I Non Openers - Past 60 Days | No Orders last 90 days - WHALE: Customers I 5+ Orders I LTV Greater Than $500 I Last Order in the last 270 days | No orders last 90 days- Checkout started in the last 90 days | No Orders last 90 days | Klaviyo subs- Purchased Past 450 days I Non Email Subscribers | No Order last 90 days- Whale Customers I 5 Orders I LTV Greater Than $500 I Last Order in the last 270 days- Brand Team: You want a list with all the brand team so they can receive the creative in the mail as well- Purchased Past 365 I Non Email Subscriber- WHALE Customers I 3+ Orders I LTV Greater Than $300 I Last Order Greater than 30 days- Purchased zero last 60 | Received 5+ emails last 60days | Opened zero emails last 60days- Placed Order in the last 270 days | No order in the last 60 days- Placed Order in the last 180 days | No order in the last 45 days- Placed Order in the last 180 days | No order in the last 60 days
Case Studies we covered that you can check out HERE:
https://www.youtube.com/watch?v=LKqP9SOhc-I&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD 
https://www.youtube.com/watch?v=jwAGNdaghok&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=2 
https://www.youtube.com/watch?v=Qpkik3gQrtQ&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=3 
https://www.youtube.com/watch?v=lUwlsnKaggw&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=4 
https://www.youtube.com/watch?v=T6f7XQubiKk&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=5 
https://www.youtube.com/watch?v=-YiR5Z8ecnk&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=6 
https://www.youtube.com/watch?v=d4bTxrY7b74&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=7 
https://www.youtube.com/watch?v=wo8wREVUBvo&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=8 

 What if shopping online was as easy as having a conversation? That’s exactly what’s coming with the new ChatGPT x Shopify integration. We’re breaking down what’s hidden in OpenAI’s latest code release — from real-time product data and buy-now buttons to a future of AI-powered personal shopping assistants.
This isn’t speculation. This is the next evolution in search, commerce, and how customers shop online. Watch until the end to learn how this changes everything for e-commerce brands and Shopify merchants.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02Check out the video on YouTube HERE: https://www.youtube.com/watch?v=rgk3hFD2SYU 

ChatGPT just launched Shopping Campaigns — and it’s about to change the e-commerce game. No more irrelevant ads, no endless scrolling — just frictionless, AI-powered product discovery that sends shoppers directly to your website.

From selling ties out of a suitcase to building a 50M+ view YouTube channel, Ben shares the story behind My Nice Tie—his journey from missionary work in Russia to web developer to full-time content creator in men’s fashion. We dive into style tips, business lessons, and what it really takes to build a personal brand from scratch.Subscribe to MyNiceTie: https://www.youtube.com/@MyNiceTie

Unlock the Power of Klaviyo A/B Testing!In this video, we’re breaking down how to run high-impact A/B tests in Klaviyo that actually move the needle. From subject lines and send times to creative, segmentation, and automation flows — learn how to set smart hypotheses, avoid common mistakes, and make data-backed decisions that drive serious results. Whether you're a beginner or scaling 7-8 figure brands, this one’s for you.

When Colorado’s coolest outdoor brand joined forces with its most iconic beer, magic happened. 
This is the inside story of how Yo Colorado and Coors Banquet launched the most epic ski suit collab of the year — and how Breadloaf helped make it a sellout success. From concept to giveaway to a legendary event at Golden Mill, here’s how we turned a killer idea into a viral moment and a massive e-comm win.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

In 2025, massive tariff hikes on Chinese imports are shaking the e-commerce industry to its core. From skyrocketing costs to halted inventory, brands are scrambling to survive. In this video, we break down what's happening, who’s being hit hardest, and what e-commerce businesses must do to adapt—fast. If your brand manufactures in China, this is your wake-up call.

I went to the original Fyre Festival in 2017 — yes, that Fyre Festival. This is my full story: the chaos, the drama, and the wild ride from booking $400 “luxury” tickets to arriving on the island and realizing we were part of the most infamous scam in festival history. I’ll also share what I learned about marketing, how influencer hype fueled the madness, and why I’ll never go to Fyre Festival II (yes, it’s apparently happening). If you’ve ever wondered what it was really like to be there, this is the inside scoop.